New company, new name – with old history!

As announced earlier this year RUTHMANN Group, a Germany based globally leading manufacturer of truck-mounted and track-based compact aerial work platforms, acquired its long-standing sales and service partner ReachMaster, Inc in July 2020 through its US subsidiary RUTHMANN North America LP to form the new company Ruthmann Reachmaster North America LP.

The company recently presented their new company logo, which now represents both companies and their long history.

Ebbe Christensen, President of the new company explains: “It is always a very exciting process to create a new logo that represents the unity of two companies, yet it is also a challenge to reflect both sides“. Ebbe Christensen jokes “It is almost like finding a name for a new baby that represents the personality and heritage of both parents“.

The result was a combination of the two company logos, where the colors from the RUTHMANN side were combined with the perhaps strongest symbol of the former ReachMaster, Inc. logo, - the falcon image. It actually dates back to the 1930’s when it was the symbol of the Danish family name of the company that later invented the compact lift segment. As if that is impressive, the RUTHMANN side goes even further back to 1901 in Germany. “So we had indeed some history to respect here, and we are very proud to present the new logo that will represent our future combined efforts and success in North America“ concludes Ebbe Christensen.

Recently, the new logo found its way to the former ReachMaster, Inc. location in Houston suburban Porter, TX that became ReachMaster, Inc.‘s new headquarter a couple of years ago. “Like so many other things in these COVID-19 times, getting the new building signs in place took a little longer than expected, but we are proud to now “fly the new colors“ of the new company on not only our equipment, but also our base here in south Texas“ adds the newly promoted Service Manager Robert Parkerson, and added with a smile “thankfully it was not difficult to find proper lift equipment to install them“.

Questions can be directed to Ebbe Christensen at or mobile phone 281 435 4003

Ruthmann Reachmaster North America, LP is a North American market leader in distribution of truck mounted aerial lift equipment, compact lifts and material handling equipment.

The current product portfolio offers safe work height from 35–295 ft work height, and includes the RUTHMANN STEIGER, ECOLINE, BLUELIFT, Almac and Winlet product lines.

From its main office in Porter, Texas the company operates throughout North America and associated selected markets. More company information can be found at the temporary web-page (new web page under construction).